QUALITY SEO COMPANY IN SARASOTA

SEO may seem confusing to many business owners, however, at Tamberra, we help our clients understand how it works and how it helps take their businesses further.

As an experienced web application and SEO company in Sarasota, we provide excellent solutions and can lead the charge for your digital marketing needs.

WHAT IS SEARCH ENGINE OPTIMIZATION?

Our SEO services in Sarasota help increase the online visibility of a website. Google is now a primary tool for people to look for things to buy and places to visit. Appearing on the first page of Google’s search results can open a new source of customers to your business.

But as people’s ways of using and relying on Google change, so do the techniques needed to keep a website relevant. Traditional methods like content marketing and on-page optimization that bring organic results can combine with more cutting-edge initiatives such as making an entry on Google My Business or hyper-local marketing to produce practical benefits for the searcher. Whether it’s to remain relevant to your customers or to maintain your ranking, businesses have much to gain from well-deployed digital marketing campaigns.

HOW DO I GET GREAT SEO FOR MY COMPANY/WEBSITE?

There isn’t one magic bullet for SEO that will accomplish the goal of moving your website up through the ranks. In fact, it is a continuous process that needs to be cultivated and maintained regularly. That’s why the SEO services we provide in Sarasota are tailor-made to each customer.

There are many different items and tasks that need to be addressed when it comes to SEO. Your website must be coded correctly so that it is optimized for Google and Bing to read it. The best way to find out if your website is optimized for search engines is through a website audit. An audit will give you a list of actionable items and fixes that need to be accomplished in order for your website to be SEO ready.

We always say that “Google loves words”, so content is an extremely important piece of the puzzle. Does your website have enough content? Are you expressing to your users detailed information about who you are and what you do? Are you updating your website regularly?

Another important factor has to do with the changes that Google makes to their search algorithm. Penguin, Panda, Pirate, Fred, this isn’t a list of characters at a children’s birthday party, these are the names of Google updates. Google changes its algorithm 500-600 times a year. 500-600 times! Our team is dedicated to staying on top of these updates so that we can best serve our clients in the strategies that they follow.

Get in touch with our team to learn more about SEO, and how you stand to benefit from it.

Tamberra will assist you with the following SEO services:

Website Audit

Your website may look fine, but once analyzed, you may find that it’s lacking. Whether the meta tags aren’t optimized or the internal linking is flawed, our team will give you answers.

Keyword Research

Keywords are the bedrock of your search engine marketing campaign. We will help you find key search terms that are relevant to your business and your market.

Local Business Setup

For many customers, they just need to know where you are. We will set up and monitor your profiles on local listings, particularly Google My Business, Yelp, and other business directories.

On-Page Optimization

Meta tags, content, multimedia, and URLs all play into your website’s search friendliness. On-page optimization ensures that every aspect of each page adheres to search engine guidelines.

SEO Roadmap

We create fully planned SEO campaigns, and will always be completely transparent with what we have in mind.

Meta Description and Keyword Optimization

Outdated keywords aren’t being searched and deliver insufficient returns to your business. Let us make sure that your keywords are relevant, and your website is optimized for the new search terms.

XML and Robots.txt Checks

While we aim to optimize all of your pages, we make sure that Google only gets to see the best parts of your website. With these basic checks, you can be sure Google only sees good things.

URL Rewrites

URL rewrites are one of the more technical aspects of SEO. But what we do is to simplify complicated URLS, making them easier to index for search engines.

Google Analytics Check and Installation

Google Analytics is our go-to source for the important statistics about your website. We can help install them, and teach you about numbers you need to check from time to time.

Local Schema Implementations

Schema implementations help search engines rank content on your website. These also help search enginges provide better, more relevant results to searchers.

WHITE HAT vs. BLACK HAT SEO

When hiring a company to take care of SEO for you, it is extremely important to work with companies that use white hat methodologies. This is one of the very first questions you should ask a potential SEO company. White hat means that the strategies and techniques being used to gain high organic results are based on focusing on the human audience, following search engine rules and policies. Black hat strategies typically don’t follow search engine guidelines and can affect your rankings in a negative way if you are caught. Tamberra only utilizes white hat techniques.

A good indicator of white hat vs. black hat. If a company or service is promising that they will get you top results in Google in 1-2 months, that is a sign that you should RUN, not walk away from them because they are most likely using black hat strategies. If an SEO service tells you that the timeline to improve your rankings is about 6 months, and it is an on-going practice, they will most likely be a legitimate company to work with following best practices.

DO I HAVE TO FOCUS ON SEO?

Well, the short answer is yes. If you want the search engines to see your website, it needs to be coded properly and maintained in a way that will allow Google to find you and rank you. If you don’t do it, you can bet your competitors are. Every article, blog post and sitemap submission from your competitor will put you behind. It will be very difficult to gain ground on a company that has spent years developing and working on their search engine strategy.