SEO Company Sarasota
SEO! SEO! SEO! Everyone is always talking about website Search Engine Optimization. But what does it mean and what do you need to do to improve your search engine rankings?
WHAT IS SEARCH ENGINE OPTIMIZATION?
SEO is the on-going process of optimizing your website and digital strategy in a way that gets you higher, organic (unpaid) rankings in the search engines. Who doesn’t want to see their bright shiny website at the top of the Google results?!
HOW DO I GET GREAT SEO FOR MY COMPANY/WEBSITE?
There isn’t one magic bullet for SEO that will accomplish the goal of moving your website up through the ranks. In fact, it is a continuous process that needs to be cultivated and maintained regularly.
There are many different items and tasks that need to be addressed when it comes to SEO. Your website must be coded correctly so that it is optimized for Google and Bing to read it. The best way to find out if your website is optimized for search engines is through a website audit. An audit will give you a list of actionable items and fixes that need to be accomplished in order for your website to be SEO ready.
We always say that “Google loves words”, so content is an extremely important piece of the puzzle. Does your website have enough content? Are you expressing to your users detailed information about who you are and what you do? Are you updating your website regularly?
Another important factor has to do with the changes that Google makes to their search algorithm. Penguin, Panda, Pirate, Fred, this isn’t a list of characters at a children’s birthday party, these are the names of Google updates. Google changes it’s algorithm 500-600 times a year. 500-600 times! Our team is dedicated to staying on top of these updates so that we can best serve our clients in the strategies that they follow.
Tamberra will assist you with the following SEO services:
- Website Audit
- Page Optimization
- Keyword Research
- Local Business Setup
- On-Page Optimization
- SEO Road Map
- Meta Description and Keyword Optimization
- XML and Robots.txt Checks
- URL Rewrites
- Google Analytics Check and Installation
- Local Schema Implementations
Get a Website Audit Today!
WHITE HAT vs. BLACK HAT SEO
When hiring a company to take care of SEO for you, it is extremely important to work with companies that use white hat methodologies. This is one of the very first questions you should ask a potential SEO company. White hat means that the strategies and techniques being used to gain high organic results are based on focusing on the human audience, following search engine rules and policies. Black hat strategies typically don’t follow search engine guidelines and can affect your rankings in a negative way if you are caught. Tamberra only utilizes white hat techniques.
A good indicator of white hat vs. black hat. If a company or service is promising that they will get you top results in Google in 1-2 months, that is a sign that you should RUN, not walk away from them because they are most likely using black hat strategies. If an SEO service tells you that the timeline to improve your rankings is about 6 months, and it is an on-going practice, they will most likely be a legitimate company to work with following best practices.
DO I HAVE TO FOCUS ON SEO?
Well, the short answer is yes. If you want the search engines to see your website, it needs to be coded properly and maintained in a way that will allow Google to find you and rank you. If you don’t do it, you can bet your competitors are. Every article, blog post and sitemap submission from your competitor will put you behind. It will be very difficult to gain ground on a company that has spent years developing and working on their search engine strategy.