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How to Purchase a Website Name

Key tips on how to choose a website name (aka domain name):

We recommend NameCheap for purchasing website names due to it’s affordability and free privacy protection.

  1. Choose a Relevant and Memorable Name: Your domain name should be closely related to your business name or the services you offer. It should be easy to remember, spell, and pronounce.
  2. Keep it Short and Simple: Shorter domain names are easier to recall and less prone to typos. Aim for a name that is concise and straightforward.
  3. Use Keywords Wisely: Including keywords relevant to your business can improve SEO, but avoid stuffing the domain with too many keywords. It should still sound natural and brandable.
  4. Avoid Hyphens and Numbers: Hyphens and numbers can be confusing and are often misunderstood when spoken aloud. They can also be seen as less professional.
  5. Choose the Right Domain Extension: While .com is the most popular and memorable domain extension, there are many others available. Consider .net, .biz, or a niche extension like .plumbing or .construction if it’s more relevant to your business.
  6. Check for Trademarks: Ensure that your chosen domain name doesn’t infringe on any existing trademarks to avoid legal issues.
  7. Search for Availability: Use a domain registrar’s search tool to check if your desired domain name is available. If it’s already taken, the tool usually suggests similar available names.
  8. Consider Buying Existing Domains: If your ideal domain is taken and for sale, consider purchasing it, especially if it’s well-aligned with your brand and has a clean history.
  9. Protect Your Brand: Consider registering similar domain names and common misspellings to protect your brand and redirect these to your main site.
  10. Domain Privacy Protection: When registering your domain, consider adding privacy protection to keep your personal information (like your name, address, and phone number) private on WHOIS databases.
  11. Think Long-Term: Choose a domain name you can see yourself using for many years. Changing a domain name can be costly in terms of branding and SEO.
  12. Check Social Media Handles: You may also want to check to see if the social media handles are also available. For example, dependable.plumbing may be the website, see if you can reserve dependable.plumbing for your Facebook page or Instagram account.
  13. Easy Transfer and Renewal Policies: Check the domain registrar’s policies for transferring the domain to another registrar and ensure automatic renewal is available to avoid losing your domain.
  14. Budgeting for the Domain: While many domains are affordable, premium domains can be costly. Budget accordingly, keeping in mind the importance of a good domain for your online presence. Remember that when getting a deal on the initial purchase of the website name, the longer you purchase it for, the more money you will save in the long term.